HKTDC Hong Kong Toys & Games Fair (7-10 Jan, 2013)!
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Golden Opportunity to Connect with Nearly 2,000 Toys & Games Suppliers |
Product Demo and Launch Pad
| Product Development and Opportunities of Kidult Toys |
| Toys are strongly associated with children but adults, in increasing numbers, want to play too. The trend towards “Kidult” play presents the toy industry with opportunities of historic proportions. The seminar offered insights into how you can take advantage of this trend.
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"The psychology of marketing to adults" by Mr Tim Szeto, President, Nano Magnetics Limited |
"The opportunity presented by ‘Kidult Toys’ and how suppliers and retailers can maximise returns"
By Mr John Baulch, Publisher, Toy World Magazine
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“How Big is the Kidult Market?” by Ms Katriina Heljakka, Doctoral Candidate at Aalto University, School of Arts, Design and Architecture; Creative Manager, Tactic Games, Finland and France |
Moderator Mr Richard Gottlieb (1st from right), President, Global Toy Experts
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What’s On 8 Jan (Tue)
11am – 11:30am
Buyer Forum “How to Conquer the Chinese Market through E-tailing”
Venue: Product Launch Area, Hall 1E
11:30am – 12:15pm
Seminar on “ICTI CARE Process – Highlights 2012 & Outlook 2013”
Venue: Meeting Rooms N106-108
2pm – 3pm
Hong Kong Toys and Baby Products Awards 2013 – Winning Product Presentation
Venue: Product Launch Area, Hall 3E South Concourse
2pm – 3pm
Kidult World - Product Demo and Launch Pad
Venue: Product Launch Area, Hall 3E
2:30pm – 4pm
Trends and Sourcing Patterns of Toys in the US Market
Venue: Meeting Rooms N106-108
3:30pm – 4pm
Kidult World Buyer Forum – Opportunities and Challenges of Kidult Market
Venue: Product Launch Area, Hall 3E
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| Fun Moments at Kidult World |
| A series of activities are arranged for buyers to explore the playful environment at Kidult World located at Hall 3E. Make your way there for everything from hobby goods, magic items to vehicles, mechanical toys & action figures. |
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Hear What Exhibitors Say
“We have come to the Fair in the past 15 years and it has been very successful. It is one of our main marketing events where we introduce more than 50 new items every year. It has opened doors for us to Australia, New Zealand, Singapore, Thailand, Taiwan and other markets in Asia. We specialise in arts and crafts as well as educational items to facilitate quality time for the children and their parents. That is why we invest heavily in research and development to ensure quality of our products—all made in Israel. For example, any link of our Ring-O-Link toy can be twisted several times around and then restored back to its original shape. It is these basic aspects of our products that we make sure we do well. To combat the bussiness challenge, we have invested more in R & D to stay ahead of the game.”
Gary Steinman, General Manager, Creative Group, Israel
“I am an engineer by training and founded the company 38 years ago. My background is perhaps reflected in Viking's five S's manifesto: safe, soft, strong, simple and silent. What sets our products apart in the marketplace is quality. You can bang them, throw them and jump on them—they stay intact; they are practically indestructible. An added feature of our products is they are dishwasher-proof. I think this is why our business is doing fine even under the current challenging economic climate. We manage to grow in the U.S. and hold our ground in Russia, while more growth comes from the Arabian countries and Indonesia. The Hong Kong Toys & Games Fair has served us very well in the past 10 years. We have met buyers from Taiwan, South Korea, the Chinese mainland, the Philippines and Latin American, adding to our 50-country strong global distribution network.”
Gosta Kjellme, CEO, Viking Toys, Sweden |
Hear What Buyers Say
“The Hong Kong Toys & Games Fair has proven to be a good shopping ground for Ozon.ru. The quality products we sourced here in the past have done well on our online retail platform. For example, I purchased 1,500 remote-control toy snakes here last year and they were all snapped up in no time by our online customers. You see, quality is important in our business. The Russian online shoppers are willing to spend more on quality; and quality of goods is vital to the credibility of online retailers. I am coming back this time guided by sales statistics and am targeting educational items and remote control toys. Toys are most certainly the growth area in my country where there is a growing population of children and growing consumer expenditure overall. Parents realize the importance of investing in the future of their children by spending more to give them a competitive edge. We plan to spend US$10 million on toys in 2013.”
Vladimir Samarov, Head of Commercial/Import/Export Projects, Ozon.ru, Russia
“Since its establishment in 1975, Magrudy's has made education our business. We run two retail shops and four university stores in the UAE as well as a wholesale business in toys, books and stationery. It is to our delight to see parents nowadays make their children the priority and start to spend more on the kids and less on themselves. Eighty percent of people living in the UAE are expatriates, while the government encourages families to have more children. I am visiting the Hong Kong Toys & Games Fair for the first time to source for the growing market in the UAE and I find it fantastic. I have found interesting products; I see quality goods that are suitable for our customers. Overall, the exhibitors here are more reliable and the communication is easy. ”
Bala Subramanian, Chief Offier for Buying, Magrudy's, UAE |
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Act Now for FREE Admission! |
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For trade visitors, register now for your FREE admission badge through one of the following channels:
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hktdc.com Free Sourcing Service
 Now you can locate the right products you need by getting a list of relevant exhibitor with booth numbers and product photos at the fair. Look for this friendly sign at the fairground.
Enquiry Contact
Customer Service Line: (852) 1830 668
Winny Siu
Manager, Marketing Communications
Exhibitions Department
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