Guide to Zones and Group Pavilions   Exhibitor List Event Schedule

Global Trends in STEM Toys

Lab Grade Microscope with Top & Bottom Illumination Dynamic Scientific Limited Booth: 1A-D31	Math Gear - Addition JCAT Asia Pacific Limited Booth: 1E-A44	Math Balloons Latex Occidental Exportadora S.A. de C.V. Booth: 3C-A39
Frog Life Puzzle Plan Creations Co., Ltd. Booth: 1E-A20	Inventions Factory Science4you SA Booth: 1D-D41	BrainBox Maths The Green Board Game Company Limited Booth: 1B-A27

Hot Picks by Media Experts

Marek Jankowski, Editor-in-chief of the Polish trade magazine Branza Dziecieca Visiting fairs, I always look for new trends and try to find product groups that are likely to grow in the following months or even years. Hong Kong Toys & Games Fair, as the biggest show of its kind in Asia, is a perfect opportunity to spot them. Based on what I have seen so far at the fair, I think that two factors driving sales in the nearest future will be sport and technology. Although traditional sports equipment has always been well received, toy producers go the extra mile and search for new ways to combine physical activity with fun. They do by improving and enhancing well-known products, or sometimes designing new ones from the scratch. Children want to play and be accepted by peers – sports toys help them achieve both goals. On the other hand, we are surrounded by more and more tech toys. Robots, drones and virtual reality are no longer science-fiction. They are available even to young kids. What are the implications? Firstly, the staff in toy shops must learn about those products to be able to sell them. Secondly, more and more toys will be sold by electronics stores. Electronics can bring the play to a higher level and is already doing it.

Golf Slide with Soccer Goal and Basketball Huangdo Co., Ltd. Booth: 3CON-049	FPV X4 Plus Drone Hubsan International Company Limited Booth: 1C-F15	3D VR Glasses Box Jinming Trade Limited Booth: 1C-E09
E- Scooter JD Components Co Ltd Booth: 1D-B28	Slidewhizzer Stair Slide T.K. Chin Company Ltd. Booth: 3C-C11	Antbo Zhiwei Robotics Corp. Booth: 1C-F26

Daniele Caroli, Editor-in-chief of the Italian baby care products trade magazine Il Giornale dell’Infanzia In the car seat category, one of the main trends is providing functional products which follow the child’s growth. Evenflo’s SafeMax succeeds in this without compromising with the little passenger’s protection. Featuring an integrated steel frame and an innovative Safe Zone headrest, it has passed the rollover-test and includes the Parentlink Premier service and free live video installation support. Foppapedretti’s iWood travel system sports a wood and aluminum frame which gives it a refined look while functionality is preserved: it has received the Best of the Fair award in the Strollers and Gear category. A new bottle by Nuvita, Air.55, available in three sizes, makes it easier for the baby to move back to breastfeeding thanks to its shape and to a specially designed long and flat teat. Haenim’s Baby Bottle Sterilizer employs UV light, which boasts excellent sterilizing power, and far infrared rays for drying its contents: it can store up to 16 baby bottles. The Aleva Naturals 2-in-1 Hair & Body Wash comes in a self-foaming bottle which allows children to learn to do it by themselves without making a mess thanks to the design of the pump, which avoids spill and waste.

10 in 1 Pregnancy and Breastfeeding Pillow Anteprima Brands International Limited Booth: 3G-A04	Gentle Baby Laundry Aleva Naturals Booth: 3F-C16	i-Wood Stroller Foppa Pedretti S.P.A. Booth: 3G-B20
EvenfloSafeMax Goodbaby Child Products Co., Ltd. Booth: 3F-E04	Baby Bottle UV Sterilizer Haenim Co., Ltd. Booth: 3CON-136

Toys & Games Fair It is a tradition in itself! Now in the 43rd edition with a great history, excellent reputation and immense popularity, the Hong Kong Toys & Games Fair is a leading, must-attend event for key players in the international toy market and global supply chain. Gathering over 2,100 exhibitors from 42 countries and regions, the Fair showcases a rich diversity of products, top-tier quality and rich innovation. From bestsellers and perennial favourites to the latest designs and the hottest new creations, the Fair guarantees satisfaction in sourcing for every trader.   What’s on – 12 Jan (Thu)   10:30am-11am Buyer Forum: O2O Business Development and Sourcing Requirement Venue: Product Launch Area, Hall 1B Opening Hours   12 Jan (Thu) 9:30am-5pm   Buyer Registration Hours   12 Jan (Thu) 9am-3:30pm Balance Bird Drawing Kit Amres Enterprise Co., Ltd. Booth: 5E-G05 Mini Multi Cube Series East Sheen Industrial Co., Ltd. Booth: 3E-D36 Songeulssi Board I&Feel Company Limited Booth: 3CON-019 Pop-up Baseball Pitcher Quois Corp Booth: 5E-E24 PadKaKa Animation Card Wise Path Company Limited Booth: 1C-F25 Family Packed Yosem(Sixty Nine) Int'l Co., Ltd. Booth: 5E-D21 We Are Game for Brand Names The Brand Name Gallery presents quality products that are known to buyers from across the world! This year’s impressive list of trusted brand names has exceeded 220 brands with a reputation for great design, high quality and assured safety. Comfort-Plush Airbed With Fiber-Tech™ Technology Intex Development Co Ltd Booth: 1D-D02 PAT BELLS SHELF - 5 Bells in a Pentatonic Scale PlayMe Toys International Corp. Booth: 1E-A39 Tai Chi Loop Weplay Kiddie's Paradise Inc Booth: 1E-E20 Hear What Exhibitors Say “Established in 1952 in Japan, Kawada is a manufacturer and wholesaler of micro-sized block toys under the nanoblock brand. This is our first year at the Hong Kong Toys & Games Fair to promote our brand and let international buyers know that Kawada is the original manufacturer of nanoblock because there are so many similar products in the market. Through the fair, we are keen to expand our sales channels and look for new distributors. We have made a lot of new contacts from our target markets including buyers from the Chinese mainland, Europe, Korea, Israel and Taiwan. The Hong Kong Toys & Games Fair is an important showcase for our products and a brand promotion platform as it is a big show that attracts many international buyers from different parts of the world.” Michiru Kamata, Export Department Sales, Kawada Company Limited, Japan (Booth: 1E-E26) “We have more than 20 years of experience in producing plastic injection products. Currently, we focus on producing AR toys which are popular items in the market. This is our fourth time participation in the Hong Kong Toys & Games Fair, which is also the only toys trade show that we have joined. As Asia’s largest toys fair, the Hong Kong Toys & Games Fair is the place where we can establish contacts with different buyers. Our main goal of joining the fair is to promote our OEM and ODM capabilities in the production of plastic injection products. At the fair, we are promoting Hoku Warriors, a new breed game that has incorporated AR elements and GPS function. The appealing design of Hoku Warriors has attracted the attention of many buyers including those from the Chinese mainland, India, Japan and Korea. We’ll follow up after the fair.” Linda Cheung, Senior Operation Manager, Global Manufacturing Partners (Holdings) Limited, Hong Kong (Booth: 1C-E02) Hear What Buyers Say “Winning Moves is a designer, manufacturer and distributor of the world’s hottest licensed games, such as Monopoly, Cluedo, Guess Who, Connect Four and Operation. Winning Moves’ own brands include Pass The Pigs and Top Trumps. At the Hong Kong Toys & Games Fair, I am keen to look for new brands, to diversify into new product categories such as electronic games, remote-controlled cars and role-playing games, and to find new products which are unavailable in the Australian market. So far, I have found potential suppliers of drones and remote-controlled cars. It’s great to be here to see a lot of new products and new ideas developed by suppliers. The Brand Name Gallery is a good place for me to look for new brands. It’s a worthwhile trip.” Reid Herbert, Managing Director, Winning Moves, Australia “Kinderland is the exclusive distributor of Bruder toys in Brazil and sells toys to retailers and consumers through its online store. Bruder is a German toy brand and we are going to launch two other German toy brands in 2017. I am visiting the Hong Kong Toys & Games Fair for the first time to look for new partners, new brands and new products. At the fair, I am interested in two new brands for STEM toys and 3D puzzles and it’s likely that we’ll bring them to the Brazilian market. Due to high import taxes in Brazil, our company focuses on high-quality and innovative toys as consumers are willing to pay more for this kind of products. I have found innovative products at the Hong Kong fair. It’s a fantastic experience. I’ll definitely come back next year.” Ivan Tygel, Co-owner, Kinderland Importacao e Comercio de Brinquedos Ltda, Brazil Hong Kong Baby Products Fair Welcome to the next generation! Gathering around 540 exhibitors from 27 countries and regions, this year’s Hong Kong Baby Products Fair is also a great platform for new participating countries including the Marshall Islands, Qatar and Turkey, providing a one-stop sourcing destination for industry buyers and markets all across the world. Gentle Baby Laundry Aleva Naturals Booth: 3F-C16 Baby Diaper Carmelton Enterprise Limited Booth: 3F-B13 BAFeeding Bottle Holder Xammax International Limited Booth: 3F-G30 Brand Name Comforts: The Perfect Source for Trusted Baby Products Highlighting the fair is the Brand Name Gallery which presents around 50 brands with impeccable standards in quality and safety. Exhibiting the industry’s most trusted names in one place, buyers can easily navigate their way through the highest-quality products on the market that keep the little ones safe, healthy and happy, earning the approval of grateful parents everywhere. Mega Karibu Baby Limited Booth: 3F-G32 Ziti Fix Plasticos Zarauz SA Booth: 3F-H04 Feeding Accessories Taime Pte Ltd Booth: 3F-G19 K-Tots: The Best from Korea At last year’s Hong Kong Baby Products Fair, the hugely successful debut by Korean companies served as an excellent example of the marketing power at this prestigious industry event. The Korea Pavilion returns this year with an even bigger contingent of over 30 companies as they present renowned brands such as i-angel (baby carrier), Dwinguler (playmat), DAIICHI (strollers), Takos (teething products) and more! Wooden & Plastic Magnetic Block Items EDTOY Booth: 3CON-150 Baby Feeding Bottle EGGDESIGN Booth: 3CON-146 Play House Haenim Toys Corp Booth: 3CON-139 Hear What Exhibitors Say “Pali is a well-known baby product brand in Italy with a long history. We have been in operation since 1919, providing a wide range of quality wooden cots, strollers and highchairs. We had visited Hong Kong Baby Products Fair in the past year and successfully found good suppliers and partners. This is our debut as an exhibitor at the fair to promote our brand. Highlights include our made-in-Italy baby cots as well strollers and a new multi-functional highchair series. The feedback has been excellent. We’ve got a lot of new contacts. Five orders were already concluded with new buyers from Japan, Taiwan, Singapore, Lebanon and the Chinese mainland, involving one container of products each. This is a very good start. The Hong Kong fair can really drive our expansion in Asia. We will exhibit again next year and hopefully take up a bigger booth to showcase our products.” Claudio Biferali, Research & Development Manager, Pali S.p.A., Italy (Booth: 3F-H16) “Capella is a baby stroller brand from Korea committed to providing modern and fashionable products to bring extra comfort and care for babies. We have been participating in Hong Kong Baby Products Fair for several years. We are launching our new stroller series at the fair this year. The new model comes with a more comfortable seat, lighter weight and a more compact design to cater to the needs of customers. Other products on offer include hipseat carriers, mother bags and accessories. Competition is keen and we work continuously to enhance our design to stand out in the market. This fair is a good place to showcase and promote our latest offerings. We are in touch with some new buyers from different places such as India, Israel and Argentina for business development. A number of existing customers have also visited our booth to see our new designs and discuss orders for the coming year. This fair offers an important platform to build the brand and raise our presence. We will continue to exhibit here.” Ricky Kwok, Sales & Marketing Manager, Capella Baby Limited, Hong Kong (Booth: 3G-E23) Hear What Buyers Say “MyMedia is operating feedo.cz, the biggest e-commerce business specialising in the sale of baby products in Czech Republic. We have extended our e-tailing presence to Slovak Republic, Poland and Ukraine. Our main products are diapers and baby food, plus various baby gears and accessories. This is our first visit to Hong Kong Baby Products Fair. We have found many interesting products available at highly competitive prices. So far, we have met with over 200 exhibitors. We expect to conclude business with at least 15 new suppliers from different places including Hong Kong, Chinese mainland, Korea and USA for a selection of items like diapers, breast pads, milk temperature monitors, strollers and car seats. We are waiting for the pricing details. If everything goes smoothly, we intend to spend about US$1 million for a good range of products from different suppliers. This is a fantastic opportunity to come here for sourcing. We highly recommend this fair.” Michal Valent (right), Head of Purchase Department, MyMedia s.r.o., Czech Republic “P.T. Bilna is a leading e-tailer specialising in baby products in Indonesia. A majority of our branded products are sourced through local distributors. To increase our competitiveness, we are now planning to launch our own brand. I am visiting Hong Kong Baby Products Fair for the second time. I have already found four new suppliers from Hong Kong, the Chinese mainland, Korea and Malaysia. The Korean supplier’s baby socks and the Malaysian exhibitor’s rubber cot sheets are both attractive. I will place orders of 500 sets each after studying the pricing and shipping details. Further negotiation will be conducted with the Hong Kong supplier for baby clothing and soft toys and with the Chinese mainland supplier for blankets and bedding items. This fair has a lot on offer. I am particularly interested in suppliers who show flexibility in MOQ and accept small-sized orders.” Stephanie Susanto, Head of Buyer, P.T. Bilna, Indonesia Sights, Sounds and Happenings at the Fair on Jan 11 Toys Compliance, Testing & Certification Michael Yu, Technical Service Executive (Consumer and Retail, Hardlines) , SGS Hong Kong Limited Harold Hai, Hong Kong Location Manager of Systems (Audits and Certification), TÜV Rheinland Greater China Product Demo and Launch Pad Intertek Testing Services Hong Kong Ltd Booth: 3D-D31 Lee Saem International Booth: 3CON-096 Littleroyals Limited Booth: 3F-E20 Plasticos Zarauz SA Booth: 3F-H04 Smitten Baby Products Inc Booth: 3G-C15 TUV Rheinland Hong Kong Limited Booth: 3D-D26 UL VS Hong Kong Limited Booth: 3D-D43 Unimom Co. Booth: 3CON-135 Lucky Draw for Buyers Buyers visiting Convention Hall, Expo Drive Hall, Level 2 Mezzanine, Hall 3E or Hall 5D will gain a chance of winning fabulous prizes! HK$500 HKTDC Design Gallery Coupon Apple Watch (316L stainless steel) iPad Mini 3 (Wifi model – 16GB)   * Please refer to the lucky draw ticket for details and the terms & conditions. Trade Promotion Competition Licence No.: 48190 Buyer Lucky draw results on Jan 11 Prize Lucky Draw Ticket No. Buyer Badge Code HK$500 DESIGN GALLERY Coupon 00000060 002800170813001 HK$500 DESIGN GALLERY Coupon 00002326 002752170201002 iPad Mini (Wi-Fi model –16G) 00001238 002848170803001 Apple Watch (Stainless Steel) 00000106 001105170807001 Free Gift for Your Collection *Redeem a Happy Kid Set by simply presenting your buyer admission badge, your business card and a printed copy of this email and visit the below 4 designated counters. *Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other Organiser(s) promotions. In case of any disputes, the decision of the Organiser(s) shall be final and binding.

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For trade visitors, reserve your FREE Admission Badge through one of the following channels: Mobile Info Site visit hktdc.com/wap/T118 SMS your email address to Toys & Games Fair : (852) 6390 0703 Baby Products Fair: (852) 6390 0704 Stationery Fair: (852) 6390 0706

Want to discover the stunning green side of Hong Kong during your stay? Come and join the guided tours of various scenic hiking trails and cycling routes at US$10 per person only! With different options, the tours are available at selected weekends from November 2016 to March 2017. Book it online now! For tour details and booking information, please click here! (Terms and conditions apply.)

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Free Official Fair Catalogue (Full exhibitor list included)

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STEM Toys and World of Sports e-Magazines
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Clara Hung
Manager, Marketing Communications
Exhibitions Department