Guide to Zones and Group Pavilions   Exhibitor List Event Schedule

Hong Kong Toys & Games Fair As Asia’s biggest and the world’s second-largest fair, Hong Kong Toys & Games Fair brings over 2,000 exhibitors from 41 countries and regions including the debut UK pavilion, as well as other pavilions representing the Chinese mainland, Indonesia, Korea, Spain, Taiwan and World of Toys. Giga Block AS Company   Booth: 3B-E18 138 mm Funny Anatomy Balloon Dog Fame Master Enterprise Limited Booth: 1E-A28 Crevel Liwoo Company Limited   Booth: 1A-A26 Backpack & Sidebag M Fans Co Ltd Booth: 1E-B39 Child Cinema Set Moulin Roty (HK) Limited Booth: 1D-E34 PVC Greenhouse - Basil, Chives, Parsley Sherpa Limited Booth: 1A-E14 International Support   What’s on – 12 Jan (Tue)   11:00am-12:00nn Toys Compliance, Testing & Certification Venue: Product Launch Area Hall 1B   11:00am-12:40pm Product Demo and Launch Pad - Baby Products Venue: Product Launch Area, Hall 3FG Concourse   11:30am-12:15pm Sharing Session on Business Opportunities in Taiwan Market (Stationery Fair) Venue: OASIS, Hall 5B   2:00pm-3:00pm Buyer Forum – Business Opportunities in Global Markets Venue: Product Launch Area, Hall 1B   2:30pm-3:30pm Hong Kong Toys and Baby Products Awards 2016 – Winning Products Presentation Venue: Product Launch Area, Hall 3FG Concourse   2:30pm-3:45pm Push your Business Forward - Catch the Latest Design Trends and E-Business Strategies (Stationery Fair) Venue: OASIS, Hall 5B   3:00pm-4:00pm Seminar on Market Potential for Virtual Toys & Games Venue: Meeting Room N104-105   4:00pm-4:30pm Buyer Forum: Business Opportunities in the Chinese Mainland Market Venue: Product Launch Area, Hall 3FG Concourse   4:00pm-5:00pm Product Demo and Launch Pad - UL VS Hong Kong Ltd Venue: Product Launch Area, Hall 1B   4:00pm-5:10pm Product Demo and Launch Pad - World of Sports Venue: Performance Stage, Convention Foyer       Find new products     Seminars Opening Hours   12 -13 Jan (Tue-Wed) 9:30am-6:30pm   14 Jan (Thu) 9:30am-5pm   Buyer Registration Hours   12-13 Jan (Tue-Wed) 9am-6pm   14 Jan (Thu) 9am-3:30pm   World of Sports @ Convention Hall Following last year’s success, this year’s zone will again feature a wide range of sporting goods and playground facilities. More sporting items can also be found at the Outdoor & Sporting Items zone at Hall 3C. Foldable Electric Scooter AnErTai Hardware Products CO., LTD Booth: CH-H12 Mini Mouse Back Pack Water Gun Keak Rungrueang Company Limited Booth: CH-E14 Skateboard Yongkang Bay Hot Industry And Trade Company Limited Booth: CH-L05

Smart-Tech Toys @ Hall 1D Batman vs Superman: Dawn of Justice, 1:30 The Batwing Soap Studio Co Ltd Booth: 1D-A41 HoPlay MIRAX Technology Corporation Booth: 1C-F35 HUBSAN FPX X4 Plus Hubsan International Company Limited Booth: 1C-F38

Event Highlight: Seminar on “Market Potential for Virtual Toys & Games” Date: 12 Jan (Tuesday) Time: 3:00pm - 4:00pm Venue: Meeting Rooms N104-105 Speakers: 1. Christopher Bryne, Content Director, Time to Play Magazine 2. Josh Loerzel, Vice President of Sales and Marketing, Zing Toys 3. Jim McCafferty, President and CEO, JPM Creative 4. Stephen Chan, General Manager, Soap Studio 5. Cindy Chang, SVP, Consumer Products Group, NBCUniversal Kidult World @ Hall 3E Targeting the “young-at-heart” market, the Kidult World showcases everything from hobby goods to magic items, from models & figurines to action & war games. Lamborghini Huracán LP 610-4 Spyder Frankfurt Motorshow 2015 Looksmart Models Srl Booth: 3E-E16 Replica 1965 MAGIRUS-DEUTZ 100 D 7 FA LF8-TS (Scale 1/43) Lucky Die Cast Products Factory Limited Booth: 3CON-075 Magic Newspaper Ming Shing Plastic & Metal Factory Limited Booth: 3E-B10 Educational Toys & Games @ Halls 1A-B 3D Interactive Augmented Reality Book - EVO DINO / EVO ANIMAL/ EVO OCEAN / EVO BIRD ALZZAM EDUCATION Booth: 1A-B35 Artec Blocks ”Robotist” Advanced Artec Co., Ltd. Booth: 1B-D33 Colorloon Kisung Industrial Co Booth: 1A-B40 Emotiblocks Miniland S.A. Booth: 1A-B19 Dr. King Zoo Team Work Printing Limited Booth: 1A-A09 Advanced Gears and Crocs 500 Pcs with Guide Book Thinkplay Ltd Booth: 1CON-032   Hear What Exhibitors Say “Subsidised by the Greater Birmingham Chamber of Commerce & Industry, Eduk8 Worldwide is exhibiting at the Hong Kong Toys & Games Fair for the first time to promote our educational toys. Founded in 2002, our company produces high-quality and durable educational toys that make learning and education fun for all children. Our toys are exported mainly to Europe, the US and Singapore. The Hong Kong fair is an international show that provides a good platform for us to attract new customers in the Far East. We have been very busy answering enquiries from serious buyers including those from Asia and the US. With the help of the HKTDC, the fair website has generated a lot of enquiries and its business matching team has arranged many potential buyers to have meetings with us. It’s a good show.” Christine Lawson, Managing Director, Eduk8 Worldwide Ltd, the UK “In business for 36 years, our company mainly uses resin to produce high-quality miniature car models for licensed brands such as Lamborghini, Porsche, Aston Martin, Maclaren and Nissan. Our main markets include Japan, the US and Europe. Due to increased sales in China and Southeast Asia in recent years, we have joined the Hong Kong Toys & Games Fair for the first time to meet with more new customers and to boost our sales in these markets. Currently, we have distributors for the Chinese mainland market and Hong Kong. As the Hong Kong Toys & Games Fair is the largest show of its kind in Asia, we expect to meet with many new customers here.” Hideyuki Uemoto, President, Make Up Co., Ltd., Japan Key Buyers are Here! Hear What Buyers Say “Based in the US, Historic Sales is an importer, wholesaler and retailer of die-cast models such as aeroplanes, cars, ships and military vehicles. We sell die-cast models to consumers through catalogues and our online store and also distribute them to 2,000 retail shops all over the US. I have visited the Hong Kong Toys & Games Fair for five to six times. I like the fair because it is easy to get around and to find interesting products and new designs. It’s always a good place for me to meet with existing suppliers while looking for new suppliers. I have already found two new suppliers on the first day of the fair. The US toy market is good because of steady economy. I’ll place orders after collecting the details such as production schedule and quotations.” Greg Herrick, President/CEO, Historic Sales, the US “In business since 1982, my company is an importer and distributor of all kinds of toys and games, with the UAE, Iran and Iraq being our major markets. I visit the Hong Kong Toys & Games Fair every year to look for new products because it is an important sourcing fair for toys and games and it is the biggest fair of its kind in Asia. I am particularly interested in licensed products and eye-catching designs. I have met with existing suppliers and already found new products. I am going to look for new suppliers in the next days of the fair.” Jacob Varghese, Marketing Manager, Mickey’s House of Toys, UAE  Lucky Draw for Buyers Buyers visiting Convention Hall, Expo Drive Hall, Level 2 Mezzanine, Hall 3E or Hall 5D will gain a chance of winning fabulous prizes! HK$500 HKTDC Design Gallery Coupon Apple Watch (42mm stainless steel) iPad Mini (Wifi model – 16GB)   * Please refer to the lucky draw ticket for details and the terms & conditions. Trade Promotion Competition Licence No.: 46454 Lucky draw results on Jan 11 Prize Lucky Draw Ticket No. Buyer Badge Code HK$500 DESIGN GALLERY Coupon 00000808 000823160201003 HK$500 DESIGN GALLERY Coupon 00000034 001424160100001 iPad Mini (Wi-Fi model –16G) 00000047 003343160919001  Hong Kong Baby Products Fair Now in its 7th edition, the Hong Kong Baby Products Fair continues to expand with a record-high of more than 500 exhibitors from 30 countries and regions, new participating countries include Canada, Lithuania, Malta and Russia. In addition, the Korea Pavilion, with 17 exhibitors, also makes its debut. Brand Name Gallery @ Hall 3F&G Pratico Changing Station Brevi Srl Booth: 3G-B20 Optional 3in1 Childwood Europe Booth: 3G-A19 My Vacation Book Product Innovator Limited Booth: 3G-A04 Disposable Baby Products @ Level 2 Mezzanine  New  Disposable Breast Pad Changzhou Hujia Hygiene Co., Ltd. Booth: M2-A12 Diaper Minbow (Fujian) Corporation Booth: M2-A05 Wipes Fujian Yifa Imp. & Exp. Trade Co., Ltd. Booth: M2-A22 World of Strollers & Gear @ Expo Drive Hall Strollers and gear is a key category in markets worldwide, this year the World of Strollers & Gear zone continues to feature more than 150 exhibitors offering a wide range of strollers and related accessories, baby gear and car seats. More related items are also available at Hall 3G. Baby Stroller Changshu Jiuzhou Tong Child Products' Co., Ltd. Booth: ED-E01 Baby Car Seat Ningbo Youying Baby Product Co., Ltd. Booth: ED-F36 Baby Stroller with Car Seat Zhongshan Hui Ying Bao Children Products Co., Ltd. Booth: ED-G06 Feeding, Nursery and Maternity Products @ Hall 3F, Hall 3 Concourse and Level 2 Mezzanine   Cloth Pocket Diaper Ways BB Limited Booth: 3CON-074 Bath Thermometer Winner Ford Products Ltd. Booth: M2-A14 Baby Bedding Items and Furniture @ Hall 3F&G, Hall 3 Concourse Nursery Pap Table ADEX SRL Booth: 3G-B10 Altebebe Winter Footmuff AL2278SX Alta Industrial Limited Booth: 3G-C26 Baby Bedroom Vistawood Industries Sdn Bhd Booth: 3CON-078 Baby Fashion Avenue @ Hall 3G Lucky Cat Baby Hero Limited Booth: 3G-D19 Rockabilly Dot Meadson Limited Booth: 3F-B20 Knitted Fabric Booties Padders (Hong Kong) Ltd. Booth: 3G-D17 Hear What Exhibitors Say “Lee Saem is a leading supplier of play mats and cushion products in Korea. Our products are selling in 38 countries around the world. We’re pleased to join the Korean pavilion at Hong Kong Baby Products Fair to showcase our products this year. The pavilion has created a perfect stage for Korean companies to come together for business expansion. In first day of exhibition, we’ve already secured some orders mainly for our play mats. A Thai customer placed a US$20,000 order and an Indonesia client concluded a US$35,000 contract. Another US$26,000 order was sealed with a Taiwanese customer. We’ve got very positive responses from many new buyers including those from Mexico, India, Saudi Arabia, Myanmar, Brazil, Greece and Dubai. I believe 15-20% of them will place orders in a month's time. This is a successful fair. We can always find new buyers here. That’s why we love to participate in the Hong Kong fair.” Jun Hyeon Lee, Director, Lee Saem International, Korea “Hong Kong Baby Products Fair provides a valuable platform to promote our eco-diaper solution under the brand of Green Beginnings. We are taking advantage of this event to launch our new reusable diapers to international customers. The new design involves a mix of functional fabric, bamboo fabric, muslin and non-woven materials, thus improving the comfort and making it easier to wash and clean the diapers. We strive to promote green awareness and provide a total solution for customers. We’ve received strong feedback and a number of international buyers including customers from Belgium, Germany and Malta expressed keen interest in our products. This fair attracts a lot of buyers from emerging markets and really serves as a good base to promote our brand and explore new opportunities.” Richard Lok, Managing Director, China Star Products (Trading) Ltd., Hong Kong Key Buyers are Here! Hear What Buyers Say “Lamprecht is the biggest baby brand in Switzerland. Our baby care products are exporting to 36 countries worldwide under the brand of bibi. This is our second-year visit to Hong Kong Baby Products Fair to find various baby feeding, safety and care accessories. We found two new suppliers from Thailand and the Chinese mainland here last year, and have developed business with them since then. This year’s visit is also rewarding. I’ve identified six to seven potential suppliers from the Chinese mainland, Taiwan and Thailand. Further discussions will be conducted and it probably will take six months to conclude deals. Everything has been well organized here. This fair is really a good place to see little baby care items all under the same roof.” Marco Meyer, Head of Purchasing, Lamprecht Ltd., Switzerland “Mir Detstva is the biggest wholesaler of baby care products in Russia. I am visiting Hong Kong Baby Products Fair for the first time to meet our sourcing needs. I take this opportunity to find new suppliers and meet some existing partners we are currently working with. So far, I’ve established initial contacts with several new suppliers from Thailand and the Chinese mainland for baby feeding products and accessories. We will spend more time to negotiate terms such as details of pricing and product delivery. This is a good fair. Everything is clean and well managed. It’s so easy to navigate here. I look forward to visiting the fair again.” Liza Zemtsova, Marketing Head, Mir Detstva, Russia Event Highlight: Hong Kong Toys Industry Conference 2016 Playing to Win: Toys and Games of the Future Date : 13 January 2016 (Wednesday) Time : 10:00am – 12:40pm Venue : Meeting Room N101, HKCEC Topics : Key Global and Regional Trends Shaping Toys Licensing Technology Application on Toys Trends in Online Retail of Babies and Children's Toys Expanding Your Toy Business Through Licensing   Happenings at the Fairs on Jan 11 Product Demo and Launch Pad TUV Rheinland Hong Kong Limited Booth: 3D-D26 Seminar on Safety Issues Updates From left: Alan Kaufman, Senior Vice President, Technical Affairs, Toy Industry Association, Inc., Catherine Van Reeth, Director General, Toy Industries of Europe, John Tong, Chairman of Hong Kong Toys Council, Christian Wetterberg, Chair of the European and International Toy Safety Standardization Committees and Jake Miller, Regional Product Safety Attaché, Asia-Pacific, U.S. Embassy Beijing, U.S. Consumer Product Safety Commission. Seminar on the Latest Consumer Trends of Baby Products Martin Paff, Publisher, Childhood Business Magazine (Germany) Helen Lo, Co-founder, Ohmykids Limited     Free Gift for Your Collection *Redeem a Multi-functional Clock by simply presenting your buyer admission badge, your business card and this email and visit the below 4 designated counters. *Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other Organiser(s) promotions. In case of any disputes, the decision of the Organiser(s) shall be final and binding.

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Work hard, play hard! After visiting our trade fairs, you deserve a treat for your day. Enjoy cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’! Free copies are available at Dragon Lounge, HKTDC Buyer Centre, Business Matching Lounge and Information Counters at HKTDC trade fairs. Or, you can download the online version here.

hktdc.com Free Sourcing Service Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign.  Enquiry Customer Service Hotline: (852) 1830 668

Winny Siu
Manager, Marketing Communications
Exhibitions Department