Guide to Zones and Group Pavilions   Exhibitor List Event Schedule

Industry players, exhibitors, buyers and fair organiser attended the Joint Networking Reception, in which the Hong Kong Toys and Baby Products Award 2014 Presentation Ceremony was also held. It provided a wonderful chance for guests to relax after a busy day and network with industry players. Proposing a toast at the networking reception are Yeung Chi Kong (6th from left), Chairman, HKTDC Toys Advisory Committee, Benjamin Chau (7th from left), Deputy Executive Director, HKTDC, L. T. Lam (5th from right), Chairman, Forward Winsome Industries Ltd and members of the HKTDC Toys Advisory Committee. Benjamin Chau (4th from right), Yeung Chi Kong (5th from right) with winners and judges of the Hong Kong Toys and Baby Products Award 2014. In order to honour exhibitors’ support, loyalty awards are presented to exhibitors who have given tremendous support to the Hong Kong Toys & Games Fair. They include Blue Box International Limited, Creation and Distribution Ltd., Kader International Company Limited, Qualidux Industrial Co. Ltd., Luen Fat Metal & Plastic Mfy Co. Ltd., Fairlandtoy International Limited, Heep Tung Manufactory Ltd., the Hong Kong Standards And Testing Centre Ltd., Lotus Onda Industrial Co., Ltd. and CMA Testing & Certification Laboratories Limited. Free Gifts for Your Collection Redeem a DJ Bear Speaker by simply presenting your admission badge, your business card and a printout of this email and visit the below 4 designated counters during the opening hours.   *Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other HKTDC promotions. In case of any disputes, the decision of HKTDC shall be final and binding.   Fair Dates   Souvenir Redemption Counter Opening Time     8/1/2014   9:30 am – 6:00 pm     9/1/2014   9:30 am – 4:30 pm    Hong Kong Toys & Games Fair   Celebrating 40th edition of the fair, Hong Kong Toys & Games welcomes nearly 2,000 exhibitors from 39 countries and regions. It features a fabulous array of products. 1) Reaper Mask Caretas Rev S.A. de C.V Booth: 3D-E20 2) Educational Toys - EKILIBRITOR BASIC COLEMOI Booth: 1B-E27 3) Capsule Toy - Spaceship Transformer Josh International Limited Booth: 3E-A08 4) Squirrel Game Learning Resources & Educational Insights Booth: 1B-B33 5) Science Game Kit Ranok-Creative Booth: 1A-B29 6) Cruising Board Wilton Bradley Hong Kong Limited Booth: 3C-E26   What’s on – 8 Jan (Wed)   10am-12:30pm Hong Kong Toys Industry Conference 2014 Venue: Room N101   11:30am-11:50am Baby Products Parade Venue: Expo Drive Entrance   11:30am-12:30pm Exhibitor Forum (Stationery Fair) Venue: Oasis, Hall 5B   2pm-3pm Seminar on “The Evolution of Toy Industry – from OEM to Branding” Venue: Product Launch Area, Hall 3E   2:30pm-3:30pm Buyer Forum – The Market Trend and Opportunities of South East Asia and Australia (Stationery Fair) Venue: Oasis, Hall 5B   3pm-4:30pm Seminar on “Emerging Opportunities in Baby Products Market” Venue: SME Training Room C     Find new products     Seminars Opening Hours   8 Jan (Wed) 9:30am-6:30pm   9 Jan (Thu) 9:30am-5pm   Buyer Registration Hours   8 Jan (Wed) 9am-6pm   9 Jan (Thu) 9am-3:30pm   Brand Name Gallery With over 120 brands from nearly 80 exhibitors, the Brand Name Gallery is a must-visit for buyers looking for quality assurance. 1) PVC Lounge Bestway Enterprise Company Limited Booth: 1D-E20 2) 4D Polar Bear Model Fame Master Enterprise Limited Booth: 1E-D20 3) Boogie Board LCD eWriters Kent Displays Booth: 1E-A38 4) Logic Edugame Velvet Touch Liscianigiochi Booth: 1E-B43 5) Madame Pivoine Moulin Roty (HK) Ltd. Booth: 1D-E34 6) Kids DIY Toys Prosperity Industrial (International) Company Limited Booth: 1E-B37 International Support The fair is well supported by international exhibitors with group pavilions. Make sure you visit these group pavilions for quality products from these countries and regions. World of Toys Indonesia Spain Source Quality Products in Small Quantity Small-Order Zone displays a fine selection of products of MOQ from 20 to 1,000 pieces at the Expo Drive Entrance. Recently, Small-Order Zone won the UFI Marketing Award 2013. This honour reaffirms that this initiative is highly effective and welcomed by both buyers and suppliers. SMALL ORDER available at SMALLORDERZONE and selected booths In addition to the Small-Order Zone, selected products available for small orders are highlighted in the fair in exhibitors’ booth. Small-Order Select – Products available for small orders. Minimum Order Quantity (MOQ) and Unit Price of the product are clearly specified for easy comparison. Visit the zone at the Expo Drive Entrance and check out the new icon and products during your visit to our fair! More small-order products are also available online at www.hktdc.com/so now! Santa Hat Amit Lakshmi Sai Mfg Unit price: US$1.10/pc MOQ: 500 Set of 3 Figurines Baboum Ltd Unit price: US$5.00/pc MOQ: 300 Wooden Bi-Plane Harvard Ltd Unit price: US$6.20/pc MOQ: 50 Joint Media Breakfast Meeting International journalists, industry representatives, exhibitors and fair organisers had a fruitful start of the day exchanging thoughts on the latest development of the toys, baby products and stationery industries. Media representatives also had the chance to understand more about the exhibitors’ products. Yeung Chi Kong, Chairman of HKTDC Toys Advisory Committee   Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd   Sophia Chong, Director of Publications & E-Commerce, HKTDC Hong Kong Toys and Baby Products Award 2014 – Winning Products Presentation At the product presentation sessions, members of the media and buyers were able to have an up-close view of the winning products of the Hong Kong Toys and Baby Products Award 2014. Event Highlights Today Hong Kong Toys Industry Conference 2014 – Global Challenges & Opportunities As an integral part of the Hong Kong Toys & Games Fair for many years, the Conference this year has invited experts from Europe, the United States and Hong Kong to discuss the latest safety directives and market trends under the theme Global Challenges & Opportunities. It offers a valuable chance for industry players to keep themselves updated on the latest toys safety requirements and ways to cope with the challenges. Date: Jan 8 (Wed) Time: 10am-12:30pm Venue: Meeting Room N101   Jürgen Vogelgesang, Policy Officer, DG Enterprise and Industry, European Commission Christian Wetterberg, LEGO Group, Chair of the European and International Toy Safety Standardization Committees Marc Schoem, Deputy Director, Office of Compliance and Field Operations, U.S. Consumer Product Safety Commission Dr Vincent Tam, Technical Chair, Hong Kong Toys Council / Director of Systems and Compliance, Jetta Company Ltd. Seminar on “The Evolution of Toy Industry – From OEM to Branding The toy industry has long been a pillar for Hong Kong’s economy and branding has become an essential direction for enterprises to stay ahead of the competition. Among the long-established companies, Blue Box, a vertically-integrated firm with international recognition, will come to share the benefits of branding and the company’s experience on its path of evolution at the seminar. Date: Jan 8 (Wed) Time: 2pm – 3pm Venue: Product Launch Area, Hall 3E Speaker: Yeung Chi Kong, Vice Chairman, Blue Box Holdings Ltd Join this event and get a Free gift of LED aroma diffuser-cum-speaker and enjoy a chance of winning HKTDC Design Gallery eGift card Hear What Exhibitors Say “In business for six years, Henes specialises in designing and producing electric ride-on cars for children. Before joining the Hong Kong Toys & Games Fair for the first time in 2013, our products were sold only in Korea. We like the Hong Kong fair because we have expanded our sales to more than 30 countries and regions via this platform. At this year’s fair, we are presenting the third-generation electric ride-on cars which attract a lot of attention from buyers because this new model combines Android system with platform structure of a car. We have received very good responses from a large number of buyers especially those from Asia, Europe and the Middle East. The timing of the fair is also very good as it is the first toy show in the calendar every year.” David Kim, Team Manager, Overseas Sales Team, Henes Co., Ltd., Korea “WABA Fun designs, manufactures and markets educational toys, arts and crafts, and therapy toys that stimulate children’s imagination and creativity. Currently, the US is our largest market, but we think that Asia will be our largest market in the future in view of huge population in this region. The Hong Kong Toys & Games Fair serves an ideal platform for us to expand our business in the Asian market. It’s our fourth-time participation in this fair. It was a big success at last year’s fair as we received US$1 million worth of orders. At this year’s fair, we have met a lot of buyers especially those from the Chinese mainland, Hong Kong and Korea. It’s a good show that attracts quality buyers, with a majority of them being decision-makers. Buyers’ responses have been very positive, so we expect very good business for 2014.” Dave Miesner, Director of International Business Development, WABA Fun, LLC, the US Key Buyers are Here! Hear What Buyers Say “My company is an importer, distributor and manufacturer of toys and games supplying wholesalers and retailers all over India. I have visited the Hong Kong Toys & Games Fair for many years. This year I am looking for arts and crafts, educational toys and games and toy premiums for our 'United Toys' brand, and I am also interested in bringing more new brands to the Indian market. So far, I have found three potential suppliers and I am waiting for their samples and quotations. I'll definitely visit the Hong Kong Toys & Games Fair again because it is the right place where I can find many new products and know more about buying patterns and product trends. I am impressed by the range of products on offer at this fair.” Vivek Jhangiani, CEO, Pleasantime Products, India “With offices in Singapore and Malaysia, I am a toy wholesaler and distributor focusing on high-end toys and educational toys. Actually, I started my toy business in 2007 after finding a very good supplier at the Hong Kong Toys & Games Fair. The Hong Kong fair is an eye-opening event with so many exhibitors from all over the world. It is a window not just for the Chinese mainland products but also for international brands. I am working with suppliers from different places such as the Chinese mainland, Germany and Sweden. It saves me a lot of time and money because I can meet my existing suppliers at this fair. The Small-Order Zone is a good initiative that helps buyers to purchase products in smaller quantities, and I have made three enquiries there." Erich Vosshage, Managing Director, Kids Treasures Pte Ltd, Singapore  Hong Kong Baby Products Fair With the baby product industry expanding rapidly, the surge in demand for good quality baby items continues. This year’s Hong Kong Baby Products Fair is a record-breaking edition with more than 460 exhibitors from 29 countries and regions, offering an abundant range of products. 1) Eco Diaper System — Fashion Diaper China Star Products (Trading) Limited Booth: 3F-B01 2) Baby Safe – Attachment Safety Control System Dmark Metal Button Company Limited Booth: 3G-A33 3) Baby Carriers Jinjiang Carnival Baby Products Co., Ltd. Booth: 3F-E20 4) Baby's Play Mats Kinway Garments Ltd Booth: 3G-B18 5) Dudini - Plush Toy Made of Natural Antibacterial Fabric Nortek International Limited Booth: 3F-A11 6) Kid's Color Changeable Umbrella Skylite Industrial Company Limited Booth: 3G-D24 7) Fisher Price Stroller TEKNUM Booth: 3G-F30 8) Twin Stroller Topping Prosperity Inc. Booth: 3G-F02 9) Forest Friend Playmat 2014 Yau Fat Industrial Company Booth: 3G-B20 * Redemption location: HKTDC.com OASIS at Hall 3F (next to booth 3F-G24), for buyers only and on a first-come-first-served basis while stock lasts. Baby Fashion Avenue Everything from clothing, footwear to fashion accessories for babies and toddlers, Baby Fashion Avenue at Hall 3F&G is where buyers should head to for the latest looks. 1) Baby Gift Set Chopchop Group Limited Booth: 3F-G38 2) Baby Romper Set Lanmark Limited Booth: 3G-B14 3) Toddler Shoes NinoBaby (HK) Company Booth: 3G-A34 4) Nightgown Organic Gift Set Yau Fat Industrial Company Booth: 3G-B20 Don’t Miss the Expo Drive Hall The Expo Drive Hall features products from over 140 exhibitors including strollers, car seats, baby walkers, cradles and many more. Make your way there for vast opportunities and the latest product trends! A Baby Products Parade will be held today from 11:30am-11:50am at the Expo Drive Entrance. * For buyers only and on a first-come-first-served basis while stock lasts. Product Demo and Launch Pad New Image Group Booth: 3CON-066 Candide (HK) Co Ltd Booth: 3F-G20 ECHO (HK) CO Booth: 3CON-074 Plasticos Zarauz SA Booth: 3F-G24 Knowledge Exchange In addition to being a truly comprehensive sourcing platform, the fairs also offer other ways of extending market awareness and reach. A series of seminars and forums arranged during the fairs promoted knowledge exchange. Seminar on “10th Anniversary of the ICTI CARE Process (ICP): Retrospective and Outlook” At the seminar, experts and industry players gave their perspectives on past social compliance challenges in raising health, safety and labour standards and how the ICP has met them. They also addressed the unique socio-economic and business issues impacting social compliance in the children’s products supply chain today and concluded with a view of the future role of the ICTI CARE Process, including program development options and actions to sustainably improve working conditions.   From left: Moderator of the seminar, Christian Ewert, President & CEO, ICTI CARE Foundation and panel speakers, Lawrence Chan, Honorary President, Hong Kong Toys Council, Peter Handstein, CEO, Hape International, William Lo, Vice-Chairman, Lovable International Holdings Ltd and Jens Hansen, Group Director- Operations, TOP-TOY (Hong Kong) Ltd.   Seminar on “Toys Compliance, Testing & Certification”   The topic of toy product safety has gained increasing awareness in the recent years. In the seminar, William Wong (left), Senior Manager, Intertek Testing Services HK Ltd and Rebecca Wong, Accreditation Officer, Hong Kong Accreditation Services share the latest compliance, testing, inspection and certification services available for toys for aligning with the global market.   Seminar on “The Future of Play” From blocks and dolls to robots and tablets, the ways children play (for learning or for enjoyment) and the development in smart-toys have evolved dramatically in merely the last few years.  In this seminar, presenters covered the recent developments in the toy industry, and provided insights into the upcoming toy trends, challenges and opportunities.   Christopher Byrne, Content Director, Time to Play Magazine provides an overview of recent toys industry development   Jacky Ko, Director of BeyondZ Company Limited reveals the upcoming trends of toys with mobile devices   From left: Scott Bachrach, President, The Wish Factory, Inc., Jacky Ko, Christopher Byrne, Bruce Maguire, Chief Executive Officer of Freeman Public Relations and Anthony Ng, Manager, Product & Segment Solutions, Standard Chartered Bank discuss the industry trends and toys of the future.   Workshop on “Toy Distribution Channels for Domestic Sales in the Mainland – Retail Chains”   John Tong, Chairman of Hong Kong Toys Council gives an overview on exploring the Chinese mainland toy market for Hong Kong toy industry through design, upgrade and branding.   Mark Murphy, Managing Director - China, Vice President, Toys”R”Us Retailing (China) Limited shares the strategy on distribution channels of the Chinese mainland toy industry – retail chains.   Jacqueline Vong (Left Photo), Vice President, King Bee Toys presents on how to develop business in the Chinese mainland through retail chains.   Buyer Forum - Business Opportunities in Eastern Europe   Antonina Susz, Company Owner, Bard Games Center   Dmitry Stepanovich, Purchasing Manager, Seven Wonders   Buyer Forum – Opportunities in Emerging Markets   Jim Ah-kee (left), Jiwildy Ltd, Mauritius and Dorothy Tan, Director & Founder, Babymart.com, Singapore share the market outlook of baby products in their respective regions, trends in baby care products as well as the sourcing needs and requirements.   Hear What Exhibitors Say “We specialise in the design and production of furniture for babies and kids using top quality pine from New Zealand as the main material. Our product lines range from baby cots to changing units, writing desks and wardrobes. This is our first-time exhibition at the Hong Kong Baby Products Fair. We have generated a great deal of interest from international buyers who are deeply impressed by our design, quality and patterns. A number of potential customers from different parts of the world have approached us. Negotiations are underway with three serious buyers from the USA, Australia and UAE in particular and we are optimistic about concluding deals with them. The results of exhibition have been excellent and we are very satisfied. We like the fair very much. I am thinking of taking up even more space at next year’s exhibition to raise our profile.” Christine Wyn, Managing Director, New Zealand Pine Industry Co., Ltd., Vietnam “With a business history of 30 years, New Image Group produces health and nutritional products as well as quality infant formulas made with New Zealand milk. We take advantage of our debut presence at the Hong Kong fair to launch our new goat milk infant formula brand BabySteps. The exhibition has been really successful. We have made a lot of contacts and further communication will be conducted with them to establish business relationship. I am positive that orders will be finalised in three to six months’ time. We have been very busy and the experience has been very rewarding. The fair has been well organised with excellent organisation. We will come again next year.” Brett Taylor, Business Development Manager, New Image Group, New Zealand Key Buyers are Here! Hear What Buyers Say “ACN Tech operates a baby specialty online shop and three physical retail stores in Kuala Lumpur. This is the second time we visited the fair to source baby products. The journey has been rewarding. We have already found three new suppliers including two from Taiwan and one from the Chinese mainland for a variety of items such as baby care products, baby walkers and car seats. Their products are good in both quality and design. We have earmarked a budget of US$100,000 for the fair. We expect to conclude the orders after inspection of the suppliers’ factory facilities.  The fair has been professionally run and we really enjoyed the nice exhibition atmosphere.” Andrew Ong, Director, ACN Tech Sdn. Bhd., Malaysia “Founded in 2000, Jiwildy is an importer, wholesaler and distributor of baby products. We also operate three retail stores and sell our products to hypermarkets. We are visiting the Hong Kong Baby Products Fair for the first time to enrich our sourcing. So far, we have identified 15 exhibitors mainly coming from the Chinese mainland. It is our intention to finalise business development with seven of them including two companies from Korea and France for the supply of various products such as baby textiles, baby walkers, bathtubs and toys. We reckon the amount of orders will be up to US$225,000 in total. This is a very international fair offering a great selection of quality and trendy products. We are impressed with the exhibition’s organisation and superior service. We will definitely visit the fair again.” Jim Ah-Kee, Director, Jiwildy Ltd, Mauritius

Reserve Your FREE Admission Badge!

For trade visitors, reserve your FREE admission badge through one of the following channels: Smartphone Info Site Download HKTDC Mobile at iPhone App Store, BlackBerry App World or Google Play; or Mobile Info Site visit hktdc.com/wap/T118 SMS your email address to Toys Fair: (852) 6390 0703 Baby Products Fair: (852) 6390 0704 Stationery Fair : (852) 6390 0706

Free Official Fair Catalogue (Full Exhibitor List Included)

Don't forget to collect a FREE copy of the fair’s official catalogue including the fair’s full exhibitors list, fair information and floor plan. Available at the Buyer Registration Counters, Information Counters, Media Centre and VIP Lounge – while stocks last! Download  ‘HKTDC Product Magazines App’ from  or  to view the magazine in your mobile device and use the official EXHIBITOR SCANNER at the fair.

Enjoy Discount with “HKTDC Trade Fair Privilege Coupons”

Work hard, play hard! After visiting our trade fairs, you deserve a treat for your day.  Enjoy cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’!  Free copies are available at Dragon Lounge, HKTDC Buyer Centre, Business Matching Lounge and Information Counters at HKTDC Trade fairs. Or, you can download the online version here.

Our Fairs Are Now QR Code Enabled
HKTDC fairs are now QR code enabled, allowing you to experience a hassle-free sourcing journey. Bookmark the exhibitors using your smartphone or tablet. Just follow these three simple steps (Download --> Activate --> Scan) to enjoy these smart features. For details, please visit www.hktdc.com/qr.

hktdc.com Free Sourcing Service Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign.  Enquiry Customer Service Hotline: (852) 1830 668

Winny Siu
Manager, Marketing Communications
Exhibitions Department