Guide to Zones and Group Pavilions   Exhibitor List Event Schedule

The HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair and HKTDC Hong Kong International Licensing Show were officially open for business after the joint opening ceremony held yesterday. From left: Yeung Chi Kong, Chairman, HKTDC Toys Advisory Committee, Dyah Winarni Poedjiwati, Special Assistant to the Minister for Industrial Resources & Technology, Ministry of Industry, Indonesia, The Hon Raymond TAM Chi-yuen, GBS, JP, Secretary for Constitutional and Mainland Affairs, Fred Lam, Executive Director, HKTDC, Li Baozong, Assistant Director-General, Office for Cultural Affairs with Hong Kong, Macao and Taiwan Regions, Ministry of Culture of the People’s Republic of China, Dr. Apinan Poshyananda, Deputy Permanent Secretary for Culture, Ministry of Culture of Thailand and Dr Royce Yuen, JP, Chairman of HKTDC Design, Marketing and Licensing Services Advisory Committee. Tour of the Fairground Small-Order Zone Blue Box International Limited Eastcolight (Hong Kong) Limited Smart-Tech Toys Display “Celebrating Four Decades of Play” Display Hong Kong Toys & Baby Products Award 2014 Display Biba Toys Company Limited Goodbaby Child Products Co., Ltd. Century Dragon Diecast Model Limited   New Image Group Hong Kong International Licensing Show   Hong Kong Toys and Baby Products Award The Hong Kong Toys and Baby Products Award aims to highlights innovative, creative and eco-friendly products. It provides an invaluable platform for exhibitors to showcase their products. The winning entries are on display at Hall 3FG Concourse.   Best of the Fair Award: Educational Toys and Games Green Science Grow-A-Maze 4M Industrial Development Limited Booth: 1D-D33       Best of the Fair Award: Electronic & Remote Control Toys TuTu: iPhone Powered Stuffed Animal Roam & Wander Ltd Booth: 1D-A37     Best of the Fair Award: Kidult Toys 2.4Ghz 6-Axis SKY-WALKER Quad-copter Aerocraft No. HM1306 E-Supply International Ltd Booth: 1C-A33       Best of the Fair Award: Baby Toys & Activity Upsize 3D Puzzle Scientific PU Foam Co., Limited Booth: 3F-D12       Best of the Fair Award: Outdoor & Sporting Items AUDI Ride On with 2.4G Digital Remote Control Aria Child Booth: MR-S224     Best of the Fair Award: Baby Wear and Footwear Double Function Baby Car Seat Special Use Night Robe TA-Xiang Enterprise Co., Ltd. Booth: 3F-H09       Best of the Fair Award: Feeding, Maternity and Baby Care Products Slex-Evo Brevi Srl Booth: 3G-C20     Hong Kong Design Award & Best of the Fair Award: Nursery Electrical Appliances Baby Magician HSG Product Vision Limited Booth: 3F-C17       Best of the Fair Award: Strollers & Gear FLUIDO (Modular System) CAM IL MONDO DEL BAMBINO SPA Booth: 3G-E02     Eco Award “The Original Baby" BA Feeding Bottle Holder Guantai Rubber Products Co. Limited Booth: 3F-E28     Hear What Judges Say “It is great to find so many creative products at the awards competition. I am impressed that participating companies are working strenuously to keep their toys and baby products more practical and down-to-earth instead of pursuing fancy design.“ Rainer Sip, Operations Director, Baby-Kingdom.Com Limited “We have seen a wide range of toys and baby products submitted by participating companies catering to different needs of customers. I am happy to see companies pro-actively incorporate new and innovative ideas to enhance their products’ overall appeal.” Tam Yue Man, President, The Toys Manufacturers’ Association of Hong Kong “I am deeply impressed with the success of the awards competition. It attracted a large number of entries and the quality of participating toys and baby products is exceptional. Hong Kong companies have strong design capabilities and among the entries, some of the products really show innovation and come in a nice mix of materials. ” Josephine Lau, Vice President, Logistics & Sales Administration, Hasbro Far East Ltd Free Gifts for Your Collection Redeem a DJ Bear Speaker by simply presenting your admission badge, your business card and a printout of this email and visit the below 4 designated counters during the opening hours.   *Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other HKTDC promotions. In case of any disputes, the decision of HKTDC shall be final and binding.   Fair Dates   Souvenir Redemption Counter Opening Time     7-8/1/2014   9:30 am – 6:00 pm     9/1/2014   9:30 am – 4:30 pm   Hong Kong Toys & Games Fair   Celebrating 40 Years of Success in Global Toys Industry The display area in Hall 3E concourse features toys and photographs that trace the evolution of toys over the past decades. It is a vivid illustration of how the Hong Kong toy industry and the fair have grown, and more importantly, offering a look at coming trends. Product Highlights 1) Educational Toys/ Smart Pen 2: Alphabet Best Learning Materials Corp. Booth: 5E-F10 2) Soft Toy Bear Set Volshebnyi Ostrov Limited Booth: 1A-D14 3) Kids' Seismometer DreamWorks Booth: 1A-F28 4) Illuminated Earth and Constellation Globe Dynamic Scientific Ltd Booth: 1A-D31 5) Children’s Scooter Intrea-Piko, s.r.o. Booth: 3C-C11 6) Magnetic Toy Robot Wooridul Life Sciences.,Ltd Booth: 1A-A28   What’s on – 7 Jan (Tue)   10am-11am Seminar on “10th Anniversary of the ICTI Care Process (ICP): Retrospective and Outlook” Venue: Room N104-105   10am-3:15pm The Licensing Workshops (Admission fee required) Venue: Meeting Room N201   11am-12nn Seminar on “Toys Compliance, Testing and Certification” Venue: Product Launch Area, Hall 3E   11am-12:20pm Product Demo and Launch Pad – Baby Products Venue: Product Launch Area, Hall 3E South Concourse   11:15am-12:45pm Workshop on “Toy Distribution Channels for Domestic Sales in the Mainland – Retail Chains” Venue: Room N104-105   11:30am-11:50am Baby Products Parade Venue: Expo Drive Entrance   2pm-3pm Buyer Forum – Business Opportunities in Eastern Europe Venue: Produce Launch Area, Hall 3E   2:30pm-3:30pm Hong Kong Toys and Baby Products Award 2014 Winning Products Presentation Venue: Product Launch Area, Hall 3E South Concourse   2:30pm-3:30pm Seminar on “Stationery Go Green” Venue: OASIS, Hall 5B   3pm-4:30pm Seminar on “The Future of Play” Venue: Room N106-108   4pm-4:30pm Buyer Forum – Opportunities in Emerging Markets Venue: Product Launch Area, Hall 3E South Concourse     Find new products     Seminars Opening Hours   7 -8 Jan (Tue-Wed) 9:30am-6:30pm   9 Jan (Thu) 9:30am-5pm   Buyer Registration Hours   7-8 Jan (Tue-Wed) 9am-6pm   9 Jan (Thu) 9am-3:30pm   Fun for All Ages @ Kidult World Hall 3E features over 80 exhibitors specialise in products for kidults including hobby goods, magic items as well as vehicles, mechanical toys and action figures. It also features an Airsoft Gun Experience Area and a Vehicle Model Display at Hall 3E South Concourse and Hall 3E entrance respectively. Make sure you don’t miss them! 1) Electric Airsoft Gun APS Limited Booth: 3E-C02 2) "Transforfun-Confucius Five Spirits" Series, Mercy Hangzhou Bamloff Trading Co., LTD Booth: 3E-C10 3) Breyer Mobile Vet Clinic Breyer Animal Creations Booth: 3E-E15 4) Magic Trick Set HANKY PANKY TOYS THAILAND CO., LTD Booth: 3E-E02 5) Die-Cast Car Set Hongwell Toys Ltd Booth: 3E-E30 6) 1/24 VSTANK Pro German King Tiger  (Infrared/ Airsoft Series) Toyeast Limited Booth: 3E-C17 Smart-Tech Toys The new Smart-Tech Toys zone at Hall 1D, with its display and demonstration area at Hall 1E Concourse illustrate the growing importance of the digital revolution in the world of toys and games 1) Coby Tiger and Friends Green Knight Company Limited Booth: 1D-A35   2) Augmented Reality (AR) Toy Fun with Game App Maksco Toy Ltd Booth: 1D-A33   3) WIFI Control Vehicle with Real Time Transmission and Night Vision USLC International Limited Booth: 1D-A39 Source Quality Products in Small Quantity Small-Order Zone displays a fine selection of products of MOQ from 20 to 1,000 pieces at the Expo Drive Entrance. Recently, Small-Order Zone won the UFI Marketing Award 2013. This honour reaffirms that this initiative is highly effective and welcomed by both buyers and suppliers. SMALL ORDER available at SMALLORDERZONE and selected booths In addition to the Small-Order Zone, selected products available for small orders are highlighted in the fair in exhibitors’ booth. Small-Order Select – Products available for small orders. Minimum Order Quantity (MOQ) and Unit Price of the product are clearly specified for easy comparison. Visit the zone at the Expo Drive Entrance and check out the new icon and products during your visit to our fair! More small-order products are also available online at www.hktdc.com/so now! DIY Peach Flower Plush Toy Central Link (HK) Ltd Unit price: US$5.50/pc MOQ: 100 Potted Christmas Tree H & A Industries Co Unit price: US$2.16/pc MOQ: 60 PU Stress Ball Ningbo Rich Sources Co Ltd Unit price: US$1.20/pc MOQ: 500 Product Demo and Launch Pad Expansion Inflatable Toys & Sports Company Limited Booth: 3C-F29 Therapy Toys for Kids Play therapy was developed in the early twentieth century and is an effective treatment approach for children's psychotherapy. Lora Lee, Registered BAPT Play Therapist, highlights the characteristics and application of therapy toys at the seminar. A Therapy Toys display is also introduced at Hall 1E entrance this year. Make your way there to explore the possibilities. Upcoming Event Highlights Hong Kong Toys Industry Conference 2014 – Global Challenges & Opportunities As an integral part of the Hong Kong Toys & Games Fair for many years, the Conference this year has invited experts from Europe, the United States and Hong Kong to discuss the latest safety directives and market trends under the theme Global Challenges & Opportunities. It offers a valuable chance for industry players to keep themselves updated on the latest toys safety requirements and ways to cope with the challenges. Date: Jan 8 (Wed) Time: 10am-12:30pm Venue: Meeting Room N101   Jürgen Vogelgesang, Policy Officer, DG Enterprise and Industry, European Commission Christian Wetterberg, LEGO Group, Chair of the European and International Toy Safety Standardization Committees Marc Schoem, Deputy Director, Office of Compliance and Field Operations, U.S. Consumer Product Safety Commission Dr Vincent Tam, Technical Chair, Hong Kong Toys Council / Director of Systems and Compliance, Jetta Company Ltd. Seminar on “The Evolution of Toy Industry – From OEM to Branding The toy industry has long been a pillar for Hong Kong’s economy and branding has become an essential direction for enterprises to stay ahead of the competition. Among the long-established companies, Blue Box, a vertically-integrated firm with international recognition, will come to share the benefits of branding and the company’s experience on its path of evolution at the seminar. Date: Jan 8 (Wed) Time: 2pm – 3pm Venue: Product Launch Area, Hall 3E Speaker: Yeung Chi Kong, Vice Chairman, Blue Box Holdings Ltd Join this event and get a Free gift of LED aroma diffuser-cum-speaker and enjoy a chance of winning HKTDC Design Gallery eGift card Hear What Exhibitors Say “Established in Japan in 1960, Artec specialises in three major product lines including construction blocks, science toys and robotic toys. Japan has been our largest market. To develop our export business, we started to exhibit at the Hong Kong Toys & Games Fair three years ago. With the business contacts we made at the Hong Kong fair, we export our products to Europe and the US. At this year’s fair, we have a bigger booth and also showcase our new products at the Therapy Toys Display Area, attracting a lot of interest from buyers. Just in the morning on the first day of the fair, we have met with more than 40 buyers from Asia, Europe and the US. We expect that we’ll have very good business at this fair.” M. Matsumoto, Sales Representative, Artec Co., Ltd, Japan “This is the first time that Indonesia has set up a group pavilion at the Hong Kong Toys & Games Fair. We are happy to have our presence here because the Hong Kong fair is the largest fair of its kind in Asia. We have brought together 12 toy manufacturers from different parts of Indonesia to promote their toys, baby products and sporting goods. At this fair, Indonesian exhibitors are keen to look for overseas buyers and also to learn more about the latest technology and design trends from international exhibitors. The Hong Kong fair provides a good platform for exhibitors and buyers to learn from each other.” Dyah W. Poedjiwati, Special Assistant to The Minister for Technology and Industry Resources, Indonesia Key Buyers are Here! Hear What Buyers Say “Begemot has 88 outlets in Russia selling baby toys and games and owns nine private labels. It is my first-time visit to the Hong Kong fair. I am particularly looking for baby toys and plush toys. Thanks to the excellent business matching services provided by the HKTDC, I have successfully found two potential suppliers who have met all my requirements. I am waiting for them to send me the quotations and samples. I have been to European toys fairs for many times, but I think that the Hong Kong Toys & Games Fair is an impressive show where you can find a lot of international suppliers. I am happy to meet with most of my existing suppliers at this fair.” Evstratova Xenia, Project Manager, Begemot, Russia “C3 International specialises in the design, development and production of promotional toys for large restaurant chains in 26 different countries. Each year, my company imports 1,700 to 2,000 containers of promotional toys. I visit the Hong Kong Toys & Games Fair every year to look for new ideas and new suppliers. I made my first visit to the Hong Kong fair 19 years ago. I am very happy to be here because I can find new and good suppliers every year to meet my business needs. I am sure that this year is no exception. The Hong Kong Toys & Games Fair is a successful event. I’ll keep on visiting the fair to find new ideas for my clients.” Angel Morales, Managing Director, C3 International, the US Hong Kong Baby Products Fair 1) "Cuddle Me" and "Bear Pillows" Baby Dragon Limited Booth: 3F-D11 2) Baby Elephant Ellie Blue Rabbit Booth: 3F-E07 3) Baby Projector with Nightlight and Music Duux International BV Booth: 3G-A08 4) Baby Furniture New Zealand Pine Industry Co., Ltd. (NZPI) Booth: 3G-C17 5) Stove Guard Design Line Reer GmbH Booth: 3CON-081 6)  WaterWipes - the World's Purest Baby Wipes Worldtrade (China) Limited Booth: 3F-C18 7) BuggyBar Xplorys BV. Booth: 3G-E29 Visit Hall 3F for a Little Treat During the Busy Fair Period Baby Food and Healthcare Products  New  A new Baby Food and Healthcare Products zone is launched at Hall 3 concourse responding to the growing trend among parents who become increasingly aware of health and nutritional needs of their babies. 1) Eko Baby Infant Formula Mansfield Investment Limited Booth: 3CON-069 2) New Zealand Goat Infant Formula Range New Image Group Booth: 3CON-066 3) Ronesca Organic Infant Formulas, Steps 1 & 2 Pulse Group Limited Booth: 3CON-073 4) Sansfluo Toothgel Cleanser Health Amendments, Inc. Booth: 3CON-061 5) Vegemil Baby Soy Milk ECHO (HK) CO Booth: 3CON-074     Baby Fashion Avenue Everything from  clothing, footwear to fashion accessories for babies and toddlers, Baby Fashion Avenue at Hall 3F&G is where buyers should head to for the latest looks. 1) Newborn Woven Dress Made of Soft Cotton Material CDRL S.A. Booth: 3G-B10   2) New Born Large Gift Box M2 Int'l Group Ltd Booth: 3F-H36 Vast Business Opportunities at Expo Drive Hall The Expo Drive Hall features products from over 140 exhibitors including strollers, car seats, baby walkers, cradles and many more. Make your way there for vast opportunities and the latest product trends! 1) Gala Cradle Qingdao Tommybear Furniture Co., Ltd. Booth: ED-N01 2) Baby Playpen Shenzhen SED Industry Co., Ltd. Booth: ED-F35 3) Stroller Parasol Widemax Enterprises Ltd Booth: ED-D16 4) Baby Playpen Xiamen Yunhang Children Articles Co., Ltd. Booth: ED-G40 5) Baby Shampoo and Wash Zhongshan Carefor Daily Necessities Ltd. Booth: ED-P01     Market Trends of Baby Care Products for the New Generation Sarai Johnson(left), Assistant Editor of Baby & Children’s Product News, US, Eugene Yau(middle), Founder & CEO of Eugene Group and Rick Chen, Application Marketing Manager of Borouge examined the latest trends of baby care products for infant of the new generation through analysing the market markets, sharing of success story and looking into market drivers from a supplier’s perspective. Hear What Exhibitors Say “In business since 2003, our company designs and produces high quality playmats for kids. Products are selling in 25 countries around the world. This is the second year we’ve participated in the Hong Kong fair. We focus on promoting our newest playmats and our brand Dwinguler to international buyers. The fair is useful for our expansion and reaching out to more global customers. We’ve met a number of new customers from different countries including Japan, UK, Czech Republic, Russia and Malaysia. They have expressed keen interest in our eco-friendly playmats. The buyers’ response has been very positive and even better than last year.” Sukhoon Youn, Overseas Sales Deputy Manager, I&S Co., Ltd., Korea “With 10 years of experience in the industry, we specialise in the production of children’s tricycles and electric toy cars with three own brands Skiddoo, Trike Star and Qijun.  Major markets are USA and Europe. We have been exhibiting here to promote our brands for many years. We can always generate new business through the fair every year. This is also a good platform to meet existing customers. We’ve met quite a number of buyers including some new contacts from East European countries so far this year. We are positive that we will be able to conclude some business after the exhibition.” Cherry Chan, Sales Manager, Skiddoo Limited, Hong Kong Key Buyers are Here! Hear What Buyers Say “Babyloop is an online shopping portal specialising in the sale of baby products. We started our business last year and are sourcing worldwide to expand our offerings. I am visiting the Hong Kong Baby Products Fair for the first time. This is a really good exhibition with a wide range of products in different styles and different colours. Exhibitors are showing flexibility in the quantity of orders to foster business cooperation. I will definitely place orders with three new suppliers from Taiwan, the Chinese mainland and Hong Kong. The first order was already made. I expect to place US$80,000 to US$100,000 worth of on-site orders for a variety of products such as baby bibs, diaper bags and sleeping bags. I target to find a total of 20 suppliers and finalise a further US$250,000 of business after the fair.” Sebastian Wetzel, CFO, Babyloop, Germany “Dinky Dragon is an importer and distributor of baby products in the UK. We put strong emphasis on the quality of our products. This is the first time I visit the Hong Kong fair. So far, I have got in touch with three exhibitors from Korea for the supply of playmats and baby carriers. Their qualities are very good. We are going to get quotations and samples from them before concluding deals. The fair is good and big in scale with many choices. I will come again next year and recommend this fair to other industry players.” Delphine O’Connor, Co-founder, Dinky Dragon, UK

Reserve Your FREE Admission Badge!

For trade visitors, reserve your FREE admission badge through one of the following channels: Smartphone Info Site Download HKTDC Mobile at iPhone App Store, BlackBerry App World or Google Play; or Mobile Info Site visit hktdc.com/wap/T118 SMS your email address to Toys Fair: (852) 6390 0703 Baby Products Fair: (852) 6390 0704 Stationery Fair : (852) 6390 0706

Free Official Fair Catalogue (Full Exhibitor List Included)

Don't forget to collect a FREE copy of the fair’s official catalogue including the fair’s full exhibitors list, fair information and floor plan. Available at the Buyer Registration Counters, Information Counters, Media Centre and VIP Lounge – while stocks last! Download  ‘HKTDC Product Magazines App’ from  or  to view the magazine in your mobile device and use the official EXHIBITOR SCANNER at the fair.

Enjoy Discount with “HKTDC Trade Fair Privilege Coupons”

Work hard, play hard! After visiting our trade fairs, you deserve a treat for your day.  Enjoy cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’!  Free copies are available at Dragon Lounge, HKTDC Buyer Centre, Business Matching Lounge and Information Counters at HKTDC Trade fairs. Or, you can download the online version here.

Our Fairs Are Now QR Code Enabled
HKTDC fairs are now QR code enabled, allowing you to experience a hassle-free sourcing journey. Bookmark the exhibitors using your smartphone or tablet. Just follow these three simple steps (Download --> Activate --> Scan) to enjoy these smart features. For details, please visit www.hktdc.com/qr.

hktdc.com Free Sourcing Service Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign.  Enquiry Customer Service Hotline: (852) 1830 668

Winny Siu
Manager, Marketing Communications
Exhibitions Department