Guide to Zones and Group Pavilions   Exhibitor List Event Schedule

Behind the Red Velvet Rope

The Rise of Tech in the World of Toy Making

AR Wonder - Dinosaur DNA Tyrannosaurus Rex 4M Industrial Development Limited Booth: 1D-A20 (Brand Name Gallery)	Wenno Shing Hing Plastic Manufacturing Ltd Booth: 1D-A19 (Brand Name Gallery)
MIND - Batman Cerebral Combat Trainer Soap Studio Co Ltd Booth: 1D-D16 (Brand Name Gallery)	Image Projector with Soothing Lullabies Lee Handerson Electronics Ltd Booth: 3G-B29 (Baby Gift Sets and Souvenirs)

Next-Gen Smart Toys (Hall 1D, Toys & Games Fair)

4D Interactive Mixed Reality AR Application LLC. Booth: 1C-F24	MOVAR Gogee Toys Limited Booth: 1C-F06	FPV Brushless Quad Copter with 1080P Camera Hubsan International Company Limited Booth: 1C-F15
Cube-tastic! Mega Zone Creation Limited Booth: 1C-E30	HoPLAY Holographic Gaming and Learning System MIRAX Technology Corporation Booth: 1C-F10	KONSEPT VR32 VR FPV HD Drone (With VR Glasses) Playable Creation Limited Booth: 1C-E06
Popar Interactive Solar System Smart Chart Popar Booth: 1C-E26	Shaq Cyber Arcade with APP Tri Great HK Limited Booth: 1C-E16	Antbo Zhiwei Robotics Corp. Booth: 1C-F26

Baby Tech Zone (Hall 3F, Baby Products Fair)

Faucet Extender with Timer and Thermometer Cotronic Technology Ltd Booth: 3F-D21	Baby Food Processor On King Industrial Ltd Booth: 3F-D08

Event Highlight: The New Epoch of Virtual Toys

Date : 10 January 2017 (Tuesday) Time : 11:30am – 12:30pm Venue : Product Launch Area, Hall 1B

Speakers: Richard Gottlieb CEO, Global Toy Experts Ned Ward Head of Sales and Marketing, VR Entertainment Ltd. Christopher Byrne EVP Content Director, TTPM Gary Man Hedgehog Design

Toys & Games Fair The Hong Kong Toys & Games Fair is the largest event of its kind in Asia and the second largest in the world! As one of the earliest toy shows on the international calendar, the event is a great place to launch your sourcing plans for 2017. This year, the fair gathers more than 2,100 exhibitors from 42 countries and regions in an awe-inspiring showcase of the latest and greatest from around the globe! MAGIWIRE Caliber Multimedia Technology & Trading Co., Ltd Booth: 5E-D16 Discolor Frisbee GD-Tseng Enterprise Co Ltd Booth: 5E-E12 My Free Fold Up ID Development Limited Booth: 1E-E10 Light and Sound Rainbow Stack Chi Lik Toys Company Limited      Booth: 3C-B29 MOULIN ROTY LES CRISTAUX MERVEILLEUX BLEUS – Little Alchemist Blue Crystals Maker Moulin Roty (HK) Limited Booth: 1D-E34 Bird Healing Mobile Pollystory Booth: 3E-B29   My First Special Effects Science Kit Tree Toys Corp Booth: 5E-H05     What’s on – 10 Jan (Tue)   10:40am-11:20am Product Demo and Launch Pad (Toys Fair) Venue: Product Launch Area, Hall 1B   11am-12:20pm Product Demo and Launch Pad (Baby Products Fair) Venue: Product Launch Area, Hall 3E South Concourse   11am – 12:30pm Toys Safety & Regulations Updates Venue: SME Training Room C   11:30am – 12:30pm The New Epoch of Virtual Toys Venue: Product Launch Area, Hall 1B   2pm-2:45pm Sports Performance Venue: Performance Stage, Convention Hall   2:15pm – 5pm Hong Kong Toys Industry Conference 2017 Venue: Room N101B   2:30pm-3:30pm Hong Kong Toys and Baby Products Awards 2017 – Winning Products Presentation Venue: Product Launch Area, Hall 3E South Concourse   3:30pm-4:30pm Product Demo and Launch Pad – World of Sports Venue: Performance Stage, Convention Hall   4pm-4:30pm Buyer Forum: Business Opportunities in Global Markets Venue: Product Launch Area, Hall 3E South Concourse   4pm-4:45pm Buyer Forum Venue: Product Launch Area, Hall 1B     Find new products     Seminars Opening Hours   10 -11 Jan (Tue-Wed) 9:30am-6:30pm   12 Jan (Thu) 9:30am-5pm   Buyer Registration Hours   10-11 Jan (Tue-Wed) 9am-6pm   12 Jan (Thu) 9am-3:30pm Get Active in a World of Sports (Convention Hall) Time to be active! World of Sports returns in 2017 with the latest in sporting goods including bicycles, scooters, athletic equipment, aquatic sports items and much more! As modern society develops greater awareness of the importance of exercise, World of Sports brings you closer to products that appeal to today’s health-conscious consumers. Indoor Mini Basketball Board Set Louise World Co Ltd Booth: CH-F01 RoyalMg Kids Magnesium Bike 16 Royal Splendid International Limited Booth: CH-J13 Kids Scooter Zhongshan Shengbida Toy Co.,Ltd. Booth: CH-H06 Young at Heart: Welcome to Kidult World (Hall 3E) Designed for adults with a playful spirit, Kidult World showcases everything from hobby goods to performance magic items, models and figurines to action-packed war games equipment and much more! 3D Scanning, Modelling & Digital Sculpting Apostrophe's Company Limited Booth: 3E-E42 Exclusive WOW Magic Collection E & S (China) International Limited Booth: 3E-B02 LEGO Storage Brick 8 Bright Blue Room Copenhagen AS Booth: 3E-D30 International Presence Six group pavilions that represent the best from the Chinese mainland, Korea, Spain, Taiwan, the UK , together with the World of Toys pavilion provide comprehensive market overview to buyers. UK Pavilion Spain Pavilion World of Toys Pavilion World of Toys (Hall 1C & 1D Concourse) Cat Mini Excavator with Worker (scale 1:16) Bruder Spielwaren GmbH + Co. KG Booth: 1CON-037 (World of Toys) Original Mouse Coquelicos Globe Trotoys E.U.R.L Booth: 1CON-051 (World of Toys) UK Pavilion (Hall 3E) The UK pavilion received highly encouraging feedback from buyers at their debut last year. For this year’s event, they have returned with 17 exhibitors to occupy twice the exhibition space than they did previously. Bigjigs Toys Winter Wonderland Train Set Bigjigs Toys Ltd Booth: 3E-A10 (UK Pavilion) Rocket Projector and Room Guard Brainstorm Limited Booth: 3E-A06 (UK Pavilion) Giant Road Box Large Interchangeable Floor Jigsaw Orchard Toys Limited Booth: 3E-A04 (UK Pavilion) New Participating Countries Bangladesh GSL Export Limited Booth: 3CON-046 Bulgaria Vest-M-Compani Booth: 3E-B40 Denmark Room Copenhagen AS Booth: 3E-D30 Hear What Exhibitors Say “Established in 2008, our company started out as a manufacturer of robotic components. We began to produce DIY robot kits in 2014 and sell our products in 2015. Currently, Southeast Asia and the US are our major export markets. This is our first year at the Hong Kong Toys & Games Fair. The fair provides a good opportunity for us to understand the market needs and sales channels especially in the Asian market, connect with buyers in this region and learn from our counterparts. We receive a lot of enquiries from buyers who are interested in our DIY robot kits especially the Antbo model which is designed for children aged 6 or above. We are happy with the results so far.” Lola Lou, Manager, Business Development Department, Zhiwei Robotics Corp., the Chinese mainland (Booth: 1C-F26) “Enterbay is famous for producing highly detailed collectible figurines with our multi-layer paint application. Our main markets include Southeast Asia and the US. In the past, we only produced 1/6 figurines, but this year we have launched 1/9 figurines which are more affordable and of good quality. We see a lot of business opportunities in our newly launched 1/9 figurines. We have exhibited at the Hong Kong Toys & Games Fair for the first time to promote both our 1/6 and 1/9 collectible figurines because it is a huge show where we can meet with different buyers and expand our sales and distribution channels. We expect good results at the fair.” Alan Lai, Senior Business Development Executive, Enterbay International Ltd., Hong Kong (Booth: 3CON-066) Hear What Buyers Say “Malis is a toy importer which runs a B2B online store in Poland, with hypermarkets and retailers being our customers. We import four to five containers of toys every month. This is my third time visiting the Hong Kong Toys & Games Fair to look for new items and new ideas and to see the latest trends. At this year’s fair, I have found some innovative products such as educational toys that play with smart devices, 3D pens and DIY paper houses. I’ll show samples to my customers and place orders after the fair. The order size for my initial order will be 200-2,000 pieces per item. The Hong Kong Toys & Games Fair is the best toys fair in the world because it brings together many suppliers and a great variety of toys from plastic, wooden to plush toys.” Bartosz Machonski, President, Malis, Poland “Greenbean is a premier supplier of learning resources in South Africa. We have our own brand and also distribute famous brands. This is my fourth-time visit to the Hong Kong Toys & Games Fair. I like the fair because many of the top brands are exhibiting here. It’s convenient to come here because no visa is required for South Africans. At this year’s fair, I am looking for new brands and OEM manufacturers while meeting my existing suppliers. On the first day of the fair, I have found a potential supplier of wooden toys and STEM toys. STEM toys are gaining traction in South Africa because they are new concepts and form part of the curriculum in schools. We’ll buy more STEM toys.” Ryan Bishop, Accounts & Sales Director, Greenbean Learning Resources, South Africa Hong Kong Baby Products Fair Taking full advantage of growing demand for top-quality, intelligently designed products for babies and infants, the Hong Kong Baby Products Fair 2017 features a comprehensive array of the very latest from around 540 exhibitors from 27 countries and regions. Slex Evo Brevi Srl Booth: 3G-C02 Organic Cotton Baby Rattle with Natural Wood Ring Teether Natural Charm Company Limited Booth: 3G-D23 Weaning and Teething Collection Oops SA Booth: 3F-E01 TOPXtra Bathing Unit Rotho Babydesign GmbH Booth: 3F-C20 Organic Cotton Nursing Cover Smitten Baby Products Inc Booth: 3G-C15 Sleepingbag PENGUIN Treasure Kingdom Ltd Booth: 3G-C12 Brand Name Comforts: The Perfect Source for Trusted Baby Products Highlighting the fair is the Brand Name Gallery, presenting around 50 brands with impeccable standards in quality and safety. Exhibiting the industry’s most trusted names in one place, buyers can easily navigate their way through the highest-quality products on the market that keep the little ones safe, healthy and happy, earning the approval of grateful parents everywhere. 10 in 1 Pregnancy and Breastfeeding Pillow Anteprima Brands International Limited Booth: 3G-A04 Candide Panda Pad Premium Candide Co., Limited Booth: 3F-G23 Mummy Bag Virgi Picci s.r.l. Booth: 3F-G10 The Best from Korea (Hall 3 Concourse) The Korea Pavilion is back and better than ever after a highly successful debut at last year’s event! This year, they return with an even bigger contingent of over 30 companies as they present renowned brands such as i-angel (baby carrier), Dwinguler (playmat), DAIICHI (strollers), Takos (teething products) and more! Baby Car Seat DAIICHI Company Limited Booth: 3CON-154 Baby Bottle UV Sterilizer Haenim Co., Ltd. Booth: 3CON-136 MIRACLE Hipseat + Baby Carrier I-Angel Booth: 3CON-102 Toddler Treasures (Hall 3 Concourse) Don’t forget to visit Hall 3 Concourse where you will find a fine selection of baby food and healthcare products, learning toys for infants, baby furniture, bedding and much more for your most precious toddlers! BABY KISS - Italian Baby Food ANTAAR&S S.p.A Booth: 3CON-090 Melon Blend Baby Spoon Gourmet Booth: 3CON-091 Baby Book Easy Play Toys Limited Booth: 3CON-068 BB Skin Health Liquid Samlo Health Assets Limited Booth: 3CON-093 Peppa Pig Mini Suitcase with Milk Cookies Spa Formula Limited Booth: 3CON-088 QQ Monkey Zero3 Toys Industrial Limited Booth: 3CON-066 New Participating Countries Marshall Islands Karim Ltd Booth: 3F-A09 Qatar Echo for Trading & Contracting & Services WLL Booth: 3F-D30 Turkey 3 E Tekstil Paz. San. Tic. Ltd. Sti. Booth: 3F-E29 Hear What Exhibitors Say “In business since 1958, Binatone is the official licensee of Motorola mobility products ranging from baby monitors to car accessories, Bluetooth headsets, home monitors and pet accessories. We are the top player in the supply of baby monitors across the globe. Binatone has been participating in Hong Kong Baby Products Fair since 2012 to fuel expansion, particularly in the Asia Pacific market. We are introducing our smart nursery series at the fair this year. The app-based interactive system enables parents to monitor their child and nursery from anywhere anytime, complete with smart analytics and baby care functions. The feedback in the first day of exhibition has been positive. We’ve met with both new and existing customers from Japan, Sweden, Russia and the Middle East. Some distributors from Singapore, Thailand and Malaysia will visit us in the next couple of days. This fair attracts a number of good quality buyers specialising in the baby-related business. The results have been encouraging. A Japanese buyer with whom we successfully developed business at last year came again to expand business relationship. This is a great place to promote new products and enhance relationships with customers worldwide.” Joey Cheung, Sales Director – Asia Pacific, Binatone Electronics International Ltd, Hong Kong (Booth: 3F-D04) “Founded in 2009, Spa Formula specialises in the production of licensed confectionery items for babies and kids. We are the official licensee of Peppa Pig, Disneyland and Minion. This is our second-year presence at Hong Kong Baby Products Fair to introduce our biscuits, candies and confectionery products. The new Minion series is one of the highlights on display. Buyers have expressed keen interest in our offerings. We’ve encountered more Chinese mainland buyers this year. Some buyers from Thailand, India and Vietnam also came to us in the first day. We are quite positive about establishing cooperation with two new customers from India and Vietnam for the distribution of our licensed items. Last year, we found two distributors from Singapore and Thailand to make entry into the two markets. We’ve also listed our products on HKTDC’s website and it successfully generated new business as a result. This fair has been well organised, featuring everything under one roof. The concurrent Hong Kong Toys & Games Fair and Hong Kong International Licensing Show make it even better as a diversity of buyers get together to explore cross-over business collaboration. It’s excellent to hold the fair at the start of the year. The timing is perfect and this is an annual event we will not miss.” Crystal Hung, Managing Director, Spa Formula Limited, Hong Kong (Booth: 3CON-088) Hear What Buyers Say “Nina is a manufacturer of textile products for babies in India. For business expansion, we are extending our product categories to cover more baby-related items such as bouncers, walkers, highchairs and strollers. That's why we are visiting Hong Kong Baby Products Fair for the first time to source products to fuel growth. So far, we’ve found a potential supplier of highchairs from the Chinese mainland. We are still searching around for more interesting products and new suppliers. This is really a good show with a diversity of quality exhibitors and an amazing mix of baby products. Further negotiation will be held to conclude deals. Initial orders are estimated at about US$25,000 to US$30,000. This fair is a wonderful sourcing platform for everyone. We will definitely come again next year.” Rajat Bajaj (right), Director, Nina, India “In business for about 9 years, our company is a major shopping mall operator specialising in the sale of products for babies and kids. We currently operate two malls in the city centre of Dalian, providing a comprehensive range of products for newborn babies and kids up to the age of 16. I am visiting Hong Kong Baby Products Fair for the second year. It proved to be another rewarding journey. I have identified several potential suppliers for a selection of nursery items, baby safety products, bouncers and diapers. I am particularly interested in a mix of appealing nursery sets offered by a Hong Kong exhibitor and a smart diaper product developed by a Dongguan-based supplier from the Chinese mainland that can monitor whether or not the diaper is wet enough to justify changing it. I am very keen to establish business relationships with them. Further discussions will be conducted to foster cooperation. This fair has very strong appeal to the industry. Everything has been so nicely done to enable that all of us can source and do business in a comfortable environment.” He Chuan Rong, General Manager, Daxuanao Kids Department Store, Chinese mainland Event Highlight: Hong Kong Toys Industry Conference Grasp the Chance: What’s New in the Market and Our Industry? Time for a think tank! Experts and industry leaders will give their views on various hot topics to shed some light on the future of the industry. Join this prestigious event and stay one step ahead of market trends, but be sure to book early to ensure your seat at this informative and insightful conference! Date : 10 / 01 / 2017 (Tuesday) Time : 2:15pm – 5pm Venue : Room N101B, HKCEC Key Global and Regional Trends Shaping Toys Utku Tansel, Strategy Analyst - Licensing, Euromonitor International  The Essential Requirements on International Toy Safety Dr Nelson Chan, Vice President, Premium and Product Assurance Asia Pacific, Intertek Enhancing Ethical Manufacturing in the Toy Industry Carmel Giblin, President & CEO, ICTI CARE Foundation Roundtable Discussion: Chinese Market Opportunity Kenny Cao, Senior Vice President, Alpha Group Roundtable Discussion: Chinese Market Opportunity Louis Li, Deputy General Manager, JD Worldwide Roundtable Discussion: Chinese Market Opportunity Keith Yung, Director, Toys, Electrical and Children’s Products The Hong Kong Standards and Testing Centre Ltd Organisers: Sights, Sounds and Happenings at the Fair on Jan 9 STEM Toys – The Next Big Wave From left: Panel Discussion on the Market Potential for STEM Toys by Carolann Dunn, Vice President of Licensing, Discovery Networks, Jim Mc Cafferty, President, JMP Creative, Josh Loerzel, VP of Sales & Marketing, Zing and Christopher Byrne, EVP Content Director, TTPM. Startup • Smart Launch Cordex Intelligence Ltd Booth: 1D-A43 Hidden Boss Limited Booth: 1D-A42 Playto (Hong Kong) Limited Booth: 1D-A41 A Closer Look into the Key Influencers in Baby Product Trends Industry players were invited to present an analysis of consumer behaviour and preferences in mature markets and the Chinese mainland, unveiling major trends and the future direction of the baby toy market. Baby Care Products - How Consumers’ Attitude and Distribution Trends Evolve in Mature Markets by Daniele Caroli, Editor-in-chief , Il Giornale dell’Infanzia, Italy Uncovering the Potential of the Baby Care Market in the Mainland by Nirupama Kannan, Director, FMCG, Nielsen Hong Kong Consumer Trends of Baby Toys by Perry Yip, General Manager, Biba Toys Company Limited Lucky Draw for Buyers Buyers visiting Convention Hall, Expo Drive Hall, Level 2 Mezzanine, Hall 3E or Hall 5D will gain a chance of winning fabulous prizes! HK$500 HKTDC Design Gallery Coupon Apple Watch (316L stainless steel) iPad Mini 3 (Wifi model – 16GB)   * Please refer to the lucky draw ticket for details and the terms & conditions. Trade Promotion Competition Licence No.: 48190 Buyer Lucky draw results on Jan 9 Prize Lucky Draw Ticket No. Buyer Badge Code HK$500 DESIGN GALLERY Coupon 00002673 00821317080804401 HK$500 DESIGN GALLERY Coupon 00002007 000892170244001 iPad Mini (Wi-Fi model –16G) 00002637 006872170916001 Free Gift for Your Collection *Redeem a Happy Kid Set by simply presenting your buyer admission badge, your business card and a printed copy of this email and visit the below 4 designated counters. *Souvenirs are available on a first-come-first-served basis. Each eligible buyer is only entitled to one set of souvenir. Souvenir cannot be redeemed in conjunction with other Organiser(s) promotions. In case of any disputes, the decision of the Organiser(s) shall be final and binding.

Reserve your FREE Admission!

For trade visitors, reserve your FREE Admission Badge through one of the following channels: Mobile Info Site visit hktdc.com/wap/T118 SMS your email address to Toys & Games Fair : (852) 6390 0703 Baby Products Fair: (852) 6390 0704 Stationery Fair: (852) 6390 0706

Want to discover the stunning green side of Hong Kong during your stay? Come and join the guided tours of various scenic hiking trails and cycling routes at US$10 per person only! With different options, the tours are available at selected weekends from November 2016 to March 2017. Book it online now! For tour details and booking information, please click here! (Terms and conditions apply.)

‘HKTDC Marketplace App’ – Your Smart Sourcing Companion
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Free Official Fair Catalogue (Full exhibitor list included)

Don't forget to collect a FREE copy of the fair’s official catalogue including the fair’s full exhibitors list, fair information and floor plan. Available at the Buyer Registration Counters, Information Counters, Media Centre and VIP Lounge – while stocks last! Download ‘HKTDC Marketplace App’ from Apple App Store or Google Play to view the magazine in your mobile device and use the QR code scanner at the fair.

STEM Toys and World of Sports e-Magazines
Receive the latest sourcing trend and product information for FREE! A series of new titles including STEM Toys and World of Sports are published. Click here to check out latest eMagazines now!

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With the aim to connect buyers from different parts of the world with our genuine suppliers, the hktdc.com Online Marketplace is now available in 6 new language options in addition to English, Traditional Chinese and Simplified Chinese. While English is widely used among professional buyers, being able to source in local languages adds value to our buyers as well as expands our suppliers’ market reach. The new language options are - French, German, Italian, Portuguese, Russian and Spanish. Check out the hktdc.com Online Marketplace in your local language now! Deutsch    Español    Français    Italiano    Português    Русский

Enjoy Discount with "HKTDC Trade Fair Privilege Coupons"
Enjoy cash savings, discount offers and complimentary drinks offered by local restaurants, sightseeing tour and shopping outlets with the ‘HKTDC Trade Fair Privilege Coupons’! You can download the online version here before you come to trade fair.

hktdc.com Free Sourcing Service Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign.  Enquiry Customer Service Hotline: (852) 1830 668

Clara Hung
Manager, Marketing Communications
Exhibitions Department